The increase in complexity of sales channels and the rise of consumer expectations represent a challenge for Consumer Products manufacturers to deliver meaningful consumer experiences that drive brand preference and sales.

During this watch-on-demand session from the SAP Together Works Summit at Econsultancy Live, Javier Flores, CX Advisor at SAP, discusses the different B2B & D2C initiatives Consumer Products manufacturers are executing to become more consumer-centric organisations.

The post Combining B2B and D2C for a consumer-centric strategy in Consumer Products appeared first on Econsultancy.

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